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Fred Joyal
Alfred (Fred) Joseph Joyal (born August 21, 1954) is an entrepreneur who partnered with Gary Saint Denis in 1986 to form the successful dental referral service, 1-800-DENTIST. Today he serves as the CEO of Futuredontics, Inc., which operates 1-800-DENTIST as well as several other brands, and is regarded as one of the world’s leading experts on dental consumer marketing.
== 1-800-DENTIST ==
Joyal was working as a junior copywriter at an advertising agency when he was asked to co-found Futuredontics by his eventual partner, Gary Saint Denis.〔Canfield, J., Hansen, M.V., McKowen, D., Gardner, J., Gardner, E., Hill, T., & Wilson, K. (Ed.). (2006). Chicken soup for the entrepreneur's soul. Deerfield Beach, FL: Health Communications, Inc.〕 The company began as a very small organization that served a handful of dentists within Los Angeles. Gradually, it grew to serve all of Southern California, and eventually all of the United States. Joyal has stated that his mission in building 1-800-DENTIST was to provide a consistent flow of screened patients to member dentists while encouraging millions of consumers to visit the dentist on a regular basis. “Up to that point, finding a dentist had mostly been a word-of-mouth process,” he said. “Our goal was to set up a trusted resource for consumers who want a real introduction to a qualified dentist with services that match their needs, rather than just an ‘I know this guy’ recommendation.”〔(Google adwords success stories. (2010). Retrieved March 30, 2010 from )〕
In addition to heading the company, Joyal has also served as its spokesman since 2004. He has written, produced and appeared in over 200 television, print and radio commercials for 1-800-DENTIST,〔Joyal, F. (2009, June). Dental marketing makeover. Dentaltown, 10(6), 18-22.〕 the most recent of which were a series of ads that took place within an elevator and revolved around Joyal humorously trying to convince a resistant female patient to visit the dentist.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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